Southwest Tech
1800 Bronson Blvd., Fennimore, WI 53809 | 608.822.3262 | Toll Free: 800.362.3322 | www.swtc.edu

Graphic & Web Design Program

Course Curriculum

Semester 01   (Tuition: $2,770  Laptop Fee: $725)
Course # Course Title Credits
10-201-101 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
In this course the student will examine the field of graphic design and interpret the fundamentals of graphic design. Students will use the fundamentals of design by completing research, constructing layouts, creating a theme board, designing a poster, and creating a web app design. This course will provide students with the building blocks in applying the principles of design to develop creative and balanced work.
10-201-124 1
Credits: 1 Lecture Hours: 18
This course is designed to help students develop effective strategies for portfolio presentations to prospective employers and clients. Through critical analysis, thoughtful selection, and visual communication, students will learn how to evaluate and showcase their work. The course includes the creation of a resume, cover letter, and professional portfolio, which will serve as a foundation for building high-impact designs that demonstrate their growing expertise.
10-201-133 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course is designed to teach students the essential tools and techniques of Adobe Photoshop, a leading software in digital image editing. Students will explore fundamental concepts such as layer management, image retouching, color correction, and creative composition. Through hands-on projects and structured exercises, students will build proficiency in photo manipulation, text effects, working with vector shapes, improving image quality, and preparing images for print and web mediums.
10-201-134 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course prepares the student to use Adobe's standard vector graphics software to create digital illustrations. The course will cover the basics of illustration as it relates to the digital environment. Students will turn out professional-looking graphics for web or print with Adobe Illustrator software. Through practical exercises, students become fluent in the premier program for line art, logos, vector graphics and quick page layout.
10-801-136 3
Credits: 3 Lecture Hours: 54
Learners develop and apply skills in all aspects of the writing process. Through a variety of learning activities and written documents, learners employ rhetorical strategies, plan, organize and revise content, apply critical reading strategies, locate and evaluate information, integrate and document sources, and apply standardized English language conventions.
10-804-123 * OR *
Credits: 3 Lecture Hours: 54
This course integrates algebraic concepts, proportions, percents, simple interest, compound interest, annuities, and basic statistics with business/consumer scenarios. It also applies math concepts to the purchasing/buying and selling processes.
10-804-133 3
Credits: 3 Lecture Hours: 54
Students will apply problem solving techniques from discrete mathematics. Topics include symbolic logic, sets, algebra and base number systems.
16
Semester 02   (Tuition: $3,110  Laptop Fee: $725)
Course # Course Title Credits
10-152-116 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course introduces students to the foundational languages of modern web development: HTML for structuring content and CSS for designing the visual presentation of web pages. Through hands-on coding, students will build visually engaging, standards-compliant websites while learning key concepts, including semantic markup, responsive layout techniques, and basic design principles. The course also explores how emerging AI tools can assist in writing, reviewing, and optimizing front-end code.
10-201-126 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
Students will develop skills and techniques that are necessary to perform before a project is printed to ensure the project's highest quality. Students will learn about pre-press procedures, various forms of pre-press operations and how to properly prepare files for print. Students will learn proofreading skills and techniques and how to apply color management. Prerequisites: Illustrator (10-201-134)
10-201-135 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course prepares the student to use Adobe's standard page layout software. Using Adobe InDesign, students will turn out professional-looking layouts for both print and web. Through practical exercises, students become fluent in constructing multi-page documents, master pages and digital publishing as well as tricks and time efficient techniques to keep work clean and professional. Prerequisites: Design Fundamentals (10-201-101) and Photoshop (10-201-133)
10-201-138 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course prepares the learner to learn the basics of identifying, choosing, and using typefaces. Students will classify type by families, interpret choices for legibility and readability and compare best practices for using type. This course will prepare students to design type and develop creative documents using type. This is a living plan. Topics may change as the tenor of this class commands.
10-201-142 3
Credits: 3 Lecture Hours: 54
This course focuses on how graphic designers can achieve marketing objectives using digital technologies and media. Students will gain an appreciation for current mobile marketing strategies and the importance of being adaptable with communication techniques. Students will learn how to develop relevant, appropriate content based on different media outlets. A focus on marketing analytics is included in this course.
10-801-198 3
Credits: 3 Lecture Hours: 54
Students explore the fundamentals of effective oral presentations to small and large groups. Students demonstrate competency through topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and other essential elements of speaking successfully, including the listening process.
18
Semester 03   (Tuition: $2,600  Laptop Fee: $725)
Course # Course Title Credits
10-201-139 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course builds on foundational HTML and CSS skills by introducing students to front-end design techniques and professional web development workflows. Students apply design principles, explore the fundamentals of UI/UX design, and develop interactive prototypes. They create responsive, compliant websites using modern CSS techniques. Students will utilize industry-standard source code editors to develop client-focused websites. The course also explores how emerging AI tools can assist in writing, reviewing, and optimizing front-end code. Prerequisites: HTML & CSS (10-152-116) and Photoshop (10-201-133)
10-201-143 2
Credits: 2 Lecture Hours: 18 Lab Hours: 36
WordPress is one of the most widely used open-source content management systems for building dynamic websites and blogs. In this course, students will be introduced to the fundamentals of using WordPress to create and manage websites effectively. Students will explore the differences between WordPress.com and WordPress.org, learn how to install WordPress, select and customize themes, install and configure plugins, and manage site content. The course will also introduce students to emerging tools, including how to leverage artificial intelligence (AI) to streamline content creation, enhance user experience, and improve site functionality. Prerequisites: HTML & CSS (10-152-116)
10-201-144 1
Credits: 1 Lecture Hours: 18
Nearly every type of design service needed by most businesses could be provided by a freelancer, including marketing, publicity, advertising, web programming, and other creative works performed by a graphic designer. In this course students will learn what it takes to be a freelancer: finding work, setting budgets, creating contracts, and other money-related issues.
10-201-145 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course teaches students how to use Adobe After Effects and other software to create various multimedia elements including video, audio, and basic animation. Students will create projects and learn how to incorporate these elements into various forms of digital mediums. Prerequisites: Illustrator (10-201-134)
10-203-131 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
Students will explore the operations of a digital camera and explore photography as an artform. Students will develop habits for professional work, and create a wide range of images for portfolio-quality production. Students will develop knowledge and understanding of the digital camera, the fundamentals to stronger photographs, and basic photo editing. This is a living plan. Topics may change as the tenor of this class commands.
10-809-196 3
Credits: 3 Lecture Hours: 54
Introduces students to the fundamental sociological concepts, including sociological perspectives, research methods, the significance of culture in society, and the socialization process. Other topics include deviance, the impact of groups on behavior, societal inequities, global changes, the role of social institutions, and social stratification.
15
Semester 04   (Tuition: $2,420  Laptop Fee: $725)
Course # Course Title Credits
10-201-140 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This advanced course builds on skills developed in Web Page Design 1 by introducing students to responsive front-end frameworks and deeper design practices. Students gain hands-on experience using modern CSS frameworks to build responsive, accessible websites with a mobile-first approach. Industry-standard source code editors will be used throughout the course. Students refine their UI/UX design skills, enhance interactive prototypes, and apply responsive design best practices. A key focus of this course is the development of a professional portfolio website that showcases their front-end development and design capabilities. Prerequisites: Web Page Design 1 (10-201-139)
10-201-141 2
Credits: 2 Lecture Hours: 18 Lab Hours: 36
Students will complete professional portfolios containing examples of their work that demonstrate competency as a graphic/web designer. Resumes will be completed and students will practice job search and interview skills. Students will role-play in a mock interview utilizing their portfolios and demonstrating competence of what was learned. Prerequisites: Illustrator (10-201-134) and InDesign (10-201-135) Corequisites: Web Page Design 2 (10-201-140)
10-201-146 3
Credits: 3 Lecture Hours: 36 Lab Hours: 36
This course teaches students about fundamental video concepts and editing, while reinforcing motion design and digital marketing. Focus will be on industry standard editing software to create video using production editing techniques in lighting, sound, and effects. Students will gain hands-on experience with video editing and post-production techniques, enabling them to create professional quality videos. Prerequisites: Motion Design (10-201-145)
10-809-199 3
Credits: 3 Lecture Hours: 54
Explores the relationship between the general principles of psychology and our everyday lives. Students are given the opportunity to achieve a deepened sense of awareness of themselves and others. This understanding enables students to improve their relationship with others at work, in the family, and in society.
10-201-128 * OR *
Credits: 3 Lecture Hours: 0 Occupational Hours: 216
This internship provides students with hands-on, real-world experience in a graphic and/or web design environment. Students will work directly in the field, gaining practical skills and exposure to tasks commonly encountered by entry-level web and graphic designers. Through the completion of 216 working hours, students will engage in project-based work, collaborate with industry professionals, and develop a deeper understanding of the demands and expectations of the design industry. Prerequisites: HTML & CSS (10-152-116), Illustrator (10-201-134), InDesign (10-201-135), and Typography (10-201-138)
10-201-129 3
Credits: 3 Lecture Hours: 0 Lab Hours: 108
This is a project-based course where students will apply marketing concepts to brand a product or service across various mediums. Students will develop a consistent brand for a product or service that is carried through on various design projects: logo, business card, product guide, packaging, and mobile app. The students will participate in a final presentation where they pitch their ideas and prototypes to a fictitious development team. Prerequisites: Design Fundamentals (10-201-101), Illustrator (10-201-134), and InDesign (10-201-135) Corequisites: Web Page Design 2 (10-201-140)
14
Total Credits: 63
Estimated Total Tuition*: $10,900
Additional cost of laptop fees $2,900 (see details).